In today’s day and age, customers shopping for their next car are able to find more information than ever before just by making a quick search, and the amount of content available to them is growing at an ever increasing rate. Trying to keep up with the latest media trends can be exhausting, and if you aren’t staffed with a full marketing department, it is far too easy to spread yourself thin, which makes all of your media platforms suffer! So what’s a controller to do? Check out our list of tips on “How to make your auto dealership stand out” in the crowd without having to hire more staff!
Have a streamlined way for customers to contact you.
Make sure you have a contact platform on your website so that interested customers can enter their names and communication preferences in easily. There are multiple advantages to having something like this on your website. First, customer information can be directed straight to your sales staff to cut down on the time it takes to communicate with a prospect. With all of the internet resources available, it is important to reach that customer before another dealership does! Additionally, this type of platform cuts down on the amount of work you need to do in that you don’t have to search through everyone who visited your site just to find out who is truly interested. The information you need is sorted for you and at your fingertips, saving you time, money, and stress.
Pick a few platforms and stick with them.
If you have a fully staffed marketing department at your automotive dealership, then you may be able to keep up with all of the available social media platforms on the market today, but if not, don’t spread yourself so thin that all of your sites suffer. Customers notice if your page hasn’t posted on in months, and that does not look good! It is better to pick a few media platforms and populate them well. We suggest at least sticking with Facebook, Instagram, and YouTube accounts to reach a large base of customers without getting overwhelmed, and of course, be sure to check them often to respond promptly to messages that come in.
Consider advertising that goes beyond the conventional
Of course there are tried and true ways that automotive dealerships have gone about advertising for years, such as bumper stickers and license plate frames – these are awesome ways to keep your name out on the road with every car you sell! However, a little creativity goes a long way in making your dealership stand out from the rest. On top of these conventional methods, consider trendy item custom fidget spinners, t-shirts to give away in promotional giveaways, stress balls for customers to keep at their desks at work, be creative! These different items will be memorable and make a lasting impression on both current and potential customers.
R&R Dealer Services boasts an impressive custom department that has experience in all types of custom promotional items. We can take any of your ideas and make them a reality at an affordable price, so give us a call at (919) 650-4644 to request a quote! We look forward to speaking with you about how we can help you promote your dealership in an efficient and cost-effective way.